Okay, it was in the men's shaving section at my local big box store, but may meant for women. Either way, AVENNO POSITIVELY SMOOTH SHAVING GEL has surpassed any shaving cream, gel whatever I have ever used. I was using Nivea for Men Q10 Double Action Shave Gel and thought this was a decent gel.
Aveeno makes excellent products and their shaving gel is no exception. A little goes a long way also. I think I paid about $3.75. Loaded with natural ingredients and Soy is the main active ingredient that makes this stuff work.